TikTok—Visual Storytelling

This project explored how design can quickly signal relevance and sustain engagement. I began by using TikTok’s signature color palette as a visual hook—instantly familiar and attention-grabbing for the platform’s core users. From there, I introduced bold, symbolic illustrations representing U.S. policymakers to visually communicate the post’s subject matter. Each slide was crafted to build narrative momentum, encouraging users to swipe through and absorb key information about the proposed ban. The result: a visually compelling piece that blends immediacy, clarity, and engagement through design.